Rename build/ to builders/ to avoid looking like build output

builders/README.md

@@ -0,0 +1,17 @@
+This directory contains Dockerfiles for all builds.
+
+A build image will:
+
+* Run on Linux x86\_64 with vanilla Docker (no exceptions)
+* Not contain any software that would restrict easy modification or copying
+* Take a `cabal sdist` style tar.gz of the ShellCheck directory on stdin
+* Output a tar.gz of artifacts on stdout, in a directory named for the arch
+
+This makes it simple to build any release without exotic hardware or software.
+
+An image can be built and tagged using `build_builder`,
+and run on a source tarball using `run_builder`.
+
+Tip: Are you developing an image that relies on QEmu usermode emulation?
+     It's easy to accidentally depend on binfmt\_misc on the host OS.
+     Do a `echo 0 | sudo tee /proc/sys/fs/binfmt_misc/status` before testing.